When writing a great elevator speech, be sure to include these seven words.
Don’t deliver some old, outdated pitch – your story deserves a fresh perspective.
Because, when you learn how to change the conversation, you can change your results.
Have you ever answered a question that no one has asked, in a presentation? You know that feeling, where you have already fallen deeply in love with your own material, but you’re the only one in the relationship so far?
If you’re delivering a persuasive elevator pitch, or elevator speech, that disconnected feeling is never a good thing. How can you create a connection – and influence – in two minutes or less? Here’s what you need to consider, when you write your elevator speech.
An elevator pitch, or an elevator speech, is a short persuasive message that introduces a person, product or idea.
So many times, when writing your elevator speech, you write it in terms of yourself, or your product or idea. That approach is fairly typical – and fairly ineffective.
So many presentations focus on just the message – the features, the products, the customer-service philosophy. Message is important, but – I would submit for your consideration – not the most important part of your story.
Yet, so many presenters forget who controls the power of their brand.
Remember: The audience controls your brand.
Not you. The audience.
In other words: it’s all about the customer.
Just as customers really determine the value of your brand, so too will your listeners determine the value of your presentation.
When you are talking to your boss, your team, your investors or your entire organization, consider the seven words for writing a great elevator speech:
“What would it mean to you if…”
“What if” forces your listener to consider – to imagine – to visualize something different and new. Understanding how to deliver that question with authenticity is the key.
Sincerely and clearly asking “What would it mean to you if…” – and listening closely to the response – will make sure your conversation never gets off track.
When writing a great elevator speech, your best material isn’t about yourself, your products or even your resume. The story starts with your audience – and the message doesn’t matter until you get your listener involved.
Chris Westfall is the national elevator pitch champion, and his strategies have unlocked multi-million dollar revenue opportunities for hundreds of businesses and individuals worldwide.
For more ideas on writing a great elevator speech, check out The NEW Elevator Pitch. Click here to learn more.