Why Simple is Strongest in Your Video

Being simple is easier said than done, especially when it comes to creating an online video.  Developing a powerful elevator pitch forces you to create a simple message.

Simplicity is often the best way to reach your audience.  Do you know how to present your story in its simplest form?   Check out this video blog entry to help you create the kind of video message you need, for your social media strategy.

When we communicate our ideas, particularly in business, we tend towards the complex: the steps in a process are what make the process complete.  But simple doesn’t mean being simplistic.  In fact, being simple in your communication can be a fairly complex process!

Simplicity is complicated because of our beliefs.  We believe that messages must be dense to be considered intelligent and authoritative.  But it’s impossible to tell your life story in a two minute elevator pitch, or online video.  Being clear is the ultimate goal.

The fact of the matter is that messages must be simple to be understood. Giving yourself permission to trust in simplicity is the first step.  Do you struggle with believing your message needs “something more”?  Chances are your listener wishes it was something less.  Not less important, but less convoluted – especially if you are creating an elevator pitch, or an online video.  The concept of “Tell me more…” allows you to focus on what really matters, while allowing your audience to guide you towards the level of detail that matters to them.

Do you struggle to keep your message short and simple? Is it possible to handle a complicated topic with a simple message?

Photo courtesy of eschipul.  Used under creative commons license, some rights reserved.