What’s Missing from Your Social Media Strategy

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“Tell me more…”

Those three little words are crucial to your social media strategy, and your brand’s promise.

– and all other forms of social media:  If you are attempting to create an online brand, or even a personal brand, you have to understand the concept of “Tell Me More…”

Linkedin Workshop with Chris WestfallThink about the tools you use to tell your story:

The ideal reaction to any aspect of your online presence is, of course, “I’ll buy it/you/the service!”

But that reaction isn’t necessarily realistic. In fact, the idea of an instant “Yes!” short-circuits the way that people engage and interact today. There’s a step that’s missing – a step that’s missing from your social media strategy.

[box type=”shadow”]Before a customer can reach that decision point, the first step is:  “Tell Me More…”  Try before you buy isn’t just a quick rhyming cliche.  It’s the way we are wired today.[/box]

Social Media is a conversation; If you can’t create a connection, you’ll never earn the right to ask for someone’s business.

The whole point of twitter is “Tell Me More…” No matter what the message, interest is the goal. Interest leads to action, and interested clients are the best kind. A website can be much more detailed, and provide brand messages, videos, blogs, etc. But, how do you get someone to your website? First, you have to create an interesting message that makes a potential customer say, “Tell Me More…”
It’s not possible to convey a complete branding message in 140 characters on twitter.

Sophisticated storytellers think about more than just their tale; they consider the audience’s reaction. Creating an online brand IS the modern equivalent of storytelling. I agree with Annette Simmons: Whoever Tells the Best Story, Wins.

As you present your value proposition, think about what you would like your listener/reader/customer to do or say. Be ready for what comes next, when they say, “Tell Me More…”

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