Understanding Branding: The Entrepreneur’s Journey

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When you’re an entrepreneur, you are your business. You are your brand.

If you’re ready to take the leap into entrepreneurship, you’ve got to be ready to expand your horizons. That’s according to author and FOX News contributor, Chris Vanderzyden. Her latest book is called 7 Steps to Entrepreneurial Victory: the Victory Code to Drive Profits, and Run Your Business at the Platinum Level.

[box] It’s been said that entrepreneurship is the ultimate expression of creativity in business. Do you agree?

Jack Nadel, the 90-year old entrepreneurial expert from The Huffington Post, shares some eye-popping statistics in this recent article:

  • The U.S. now has “the highest income inequality in the developed world. It follows only Chile, Mexico and Turkey among all nations.” Source: Mark Gongloff from a study on the Huffington Post.
  • Nadel says that low-wage jobs are becoming the new normal.
  • These factors, combined with employment statistics, job growth prospects, and economic challenges facing the Millennial Generation are driving people to entrepreneurship in record numbers.

Perhaps entrepreneurship is a compelling proposition for you. Some of the advantages of entrepreneurship include:

  • The ability to be your own boss: a high degree of independence
  • The opportunity for unlimited earnings: the top wage earners are those who own their own businesses
  • The chance to create something out of nothing, and provide for yourself, your family and your employees

In this article, the Small Business Administration shares these significant statistics regarding entrepreneurship in the new economy:


  1. Between 1993 and 2011, small firms accounted for 64% of the net new jobs created in the United States.
  2. Small businesses comprise 98 percent of America’s exporters and produce 33 percent of all export value.
  3. Small businesses create more than 46 percent of the American nonfarm private gross domestic product (GDP).
  4. Small businesses create 43 percent of all high-tech employment.
  5. Home-based businesses account for 52 percent of all small businesses.
  6. More than 7.8 million businesses are owned by women.
  7. Veterans also own more than 3.7 million small businesses, and are at least 45 percent more likely to be self-employed in the private sector workforce than those with no active-duty military experience.
  8. Small businesses received over $90 billion in Federal contracts in FY 2011.
  9. Small, high-patenting firms produce 16 times more patents per employee than large patenting firms.
  10. With approximately 28 million small businesses in the United States, employing 60 million Americans, small businesses employ half of the private sector workforce


These statistics are compelling! But building a business is not just about the numbers – or the macroeconomic picture.

Let’s face it: entrepreneurship is not a walk in the park.

Starting your own business is challenging, and that’s why it’s more important than ever to learn from others before you start your journey. You have to understand how to move from being a specialist (in your role as a market analyst, attorney, school teacher or brand manager, for example) into the role of a generalist. You have to understand accounting, marketing, finance, branding…and more. Why not learn from someone who’s already been there – and figured out how to help you succeed?

Chris Vanderzyden‘s new book, 7 Steps to Entrepreneurial Success, will show you how to create and run a successful business. From her perspective as a former CPA and “corporate defector”, Chris shares a step-by-step guide to building the life you desire, through owning your own business. Whether you are embarking on a new career, or simply wanting to know how to grow an existing business, you should definitely check out her book.

[button link=”http://www.amazon.com/Steps-Entrepreneurial-Victory-Business-Platinum-ebook/dp/B00KC3AWEE/” color=”red” newwindow=”yes”] Print Version[/button][button link=”http://www.amazon.com/Steps-Entrepreneurial-Victory-Business-Platinum-ebook/dp/B00KC3AWEE/” newwindow=”yes”] Kindle Version[/button]

7 Steps to Entrepreneurial Victory by Chris Vanderzyden

Available now on Amazon:

7 Steps to Entrepreneurial Victory

by Chris Vanderzyden
Find out more: http://chrisvanderzyden.com

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