Going Beyond Trust in Your Branding

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Branding, in the new economy, is all about trust.

While words like “sincerity” and “trust” are important concepts, they can be a little hard to define.  I mean, you can’t put sincerity in the front seat of your car, or put authenticity on your kitchen table and look at it.

The branding dilemma: We all want trust, but how do we go about getting it? How do you know when we’ve got it?  And then: what the heck do you do with trust, in your corporate branding?

There are many visionaries out there who can conceive incredible ideas and deliver spectacular and groundbreaking messages.  Great ideas are, well, great…but ideas without action are just dreams.

Concepts without clear and actionable plans are meaningless to me. So, here’s a look at the practical matters behind the concepts of trust, branding and authenticity.

When it comes to delivering your message, you’ve got to establish trust, if you want to be heard.

And you have to go beyond just branding and marketing concepts, if you want to create real results.

Branding, like business, is a process. A process built on trust.

To create trust and authenticity in your marketing, here’s the one thing that you need to do to change your results.

Deliver on your promises.

If you want to create trust, sincerity and authenticity, decide on the promise that you will deliver.

Maybe it’s as simple as creating a blog post or video that contains meaningful and powerful content. Perhaps your sincerity is based on the service that you offer, to your clients, your team, your organization. By inviting others to connect with your material, you connect with them. Your promise is based on the difference that you make, as an individual – and then: making that difference happen.

Defining your promise is the first step.

Next time you deliver a presentation or pitch, consider your promise. How are you going to show (not conceptually, but actually) that you can deliver?

Branding isn’t based on broadcasting. Branding, today, requires proof. Branding is all about being who you are, and delivering on your promises.

Bullet Proof Branding by Chris Westfall


Find out more about how to deliver on your promises, and change the conversation, with Bullet Proof Branding.

Get your copy on Amazon today.



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