For many seniors, retirement isn’t just a golden time of ease and leisure – it’s the perfect time to start a home-based business. Economic reality is forcing increasing numbers of older adults to generate income well past retirement – and active adults don’t stop just because they’ve left their prior careers. Unfortunately, many older adults can’t report to an office or a job site due to physical restrictions or family responsibilities, but that just means a home-based business is a perfect fit for active adults. For many, that puts a high value on entrepreneurship, and entrepreneurial opportunities, which don’t require a large investment and allow you to work when it’s convenient.
Finding Your Niche
Starting a profitable home-based business depends on finding a niche that suits your skill set and experience. The first job of an entrepreneur: finding the right niche for your business. That step towards entrepreneurship will help determine the best way to market yourself and transact business. Reach out to former colleagues and clients you represented in the past, and talk about your entrepreneurial ideas – what home-based business fits you best? Chances are your next chapter in life might be somehow connected to a previous one, especially when it comes to entrepreneurship. Relationships and the accumulated knowledge from a successful career can go a long way toward turning a home-based business idea into a practical success.
Business Ideas for Senior Entrepreneurs
Consulting can be a successful business model for seniors who have knowledge that can help other business professionals succeed. People in many fields value the expertise of professionals who’ve amassed a vast store of information about their industries, so consider coaching or consulting if you have a strong background in a given field.
If you enjoy writing, or have a background as a writer, consider launching a blog.Offer your services as a writer, editor, or proofreader for contract-based work – especially for grant-writing, as every non-profit needs the ability to ask for money. Many service-based businesses make great home-based ventures given the right circumstances and a receptive customer base. If you have a background in bookkeeping, customer service support, or even pet care, you have the makings of a successful home business.
Put Together a Great Website
In today’s world, you’ll need a top-notch website if you want your business to take hold and succeed. Regardless of which route you choose to take, an engaging and robust website will be a key component of your home-based business. Trying to figure out how to get started can seem daunting, especially if you’ve never created a website before. Many business owners choose to power their sites using WordPress, which is a free platform that an experienced developer can custom code to suit your needs. A website is a very powerful tool — a high-functioning site boosts return on investment and give you a focal point for marketing activities.
So, be deliberate and diligent when interviewing developers, bearing in mind that costs can vary (anywhere from $30 to $150 per hour) based on your business needs and design requirements. Also, keep in mind that a WordPress developer will have a robust skill set, including a thorough understanding of the WordPress ecosystem and back-end technologies. It’s difficult to overstate the importance of web design for a small business, so take your time and find an experienced developer who’s willing to work within your budget.
For an entrepreneur, marketing is one of the most important aspects of starting a home-based business. To succeed, you need to attract customers and show them exactly what you have to offer. Start by identifying your clientele and determine how to communicate with them, using tactics that will drive people to your website. Social media is a good place to begin, so make liberal use of your Facebook page, LinkedIn profile, and more. An advertisement on Craigslist can bring a new stream of customers to your site, so consider placing a notice that leads people to your business.
Factor in Family Responsibilities
Before you commit to a work schedule, talk to your spouse and family and make sure you’re not overlooking their needs. Ultimately, your home business will probably be a group effort and your loved ones’ help will be invaluable, so make sure they’re on board with what you’re planning. Entrepreneurship is best when it’s a shared journey! This is especially important if you provide care for an ailing spouse or relative; a busy work schedule may necessitate the hiring of a part-time caregiver.
Whether you need to work after retirement or just want to stay busy, launching a home-based business can be both fun and profitable. Ideally, you’d want to turn a hobby, something you love, into a business but you can achieve the same end by emphasizing what you know.
Have you ever wondered why kids cry when they’re learning how to swim?
My daughter thought that diving into the pool was the same as falling down – because, in order for diving to work, her face had to hit the water. Hitting things with your face was a bad thing, right? Like going upside down, and falling down, and smashing your face all at the same time!
Diving was scary and something that she needed to avoid! Of course, we know that water can’t hurt you. Going face first into a pool isn’t something to fear, or to have anxiety about – because we understand how water works. In personal development, aka transformational coaching, the ideas are very similar to learning how to swim. Because what looks scary, impossible and horrible doesn’t have to be – when you understand how things work.
That’s the secret to overcoming fear and anxiety: a deeper understanding that things are never tougher than they are in your mind. Yet there are still things that look…tough. Impossible even. Fear and anxiety keep us from being at our best. How do you overcome fear and anxiety? True personal development doesn’t always arrive with more knowledge.
Chances are you already know what to do. And maybe even know how to do it. Plus, you’ve got an entire internet at your fingertips. So, if there’s something you’re not doing you have to wonder: if knowledge isn’t the problem, what’s your next move in your personal development?
No matter how smart you are…or how much you learn…or google things….there’s something holding you back. Something that doesn’t go away when you learn more stuff.
Think of it this way: if you know all of the rules of boxing, and maybe the entire history of the sport, is that information going to help you when you’re about to get punched in the face?
Understanding the human condition – the way that we work in the world around us – is the focus of true personal development. Transformational coaching looks at the nature of how you can be at your best, overcoming the impossible, in spite of your circumstances.
Coaching looks at what’s missing – and it’s not knowledge. A good coach isn’t going to give you your answers. Because you know where the real answers live: inside of yourself.
There are a bazillion gurus offering a multitude of schemes and patterns, all loaded with a false premise: namely, “match my pattern and you will match my results”. Have you ever taken one of those courses – the ones that show you a six-step process for success – but your results somehow didn’t measure up?
That’s because what worked for someone else may not work for you. I mean, if you have a successful marriage, and you tell me what you do to make it that way, does that mean that if I do the same things then I will have the same results?
No. That’s a false premise.
And that’s why coaching is so important. Because coaching doesn’t offer a pattern, or pat answers. Personal development means really looking at the variables of life, and not expecting a pattern to solve every problem. Transformational coaching looks at the nature of the way things work. So that you can engineer a solution that works for you. It’s life on your own terms. With a blueprint designed by you, with ease and greater understanding of what’s been missing.
You don’t have to stay on the edge of the pool, frustrated and wondering what it’s like to experience life at a new level. To find out how you can experience a new level of understanding – and swim past the fear and anxiety that’s holding you back – maybe it’s time to dive in.
If you want to learn more, schedule a coaching conversation here. Mention this blog post, and let’s talk about the possibilities.
Everyone is dealing with stress. In a recent Forbes article, I talked about stress, anxiety and mindset.
For many, delivering a presentation (or pitch) can be a very stressful situation. So, in difficult circumstances, what’s the mindset that delivers peak performance?
Sometimes (at least for me) I’m able to handle all of the things life throws at me with relative ease. I’m still working hard…but I’m not thinking hard.
Mindset Matters – or Is Your Mindset What’s Really the Matter?
The placebo effect is real – in other words, believing something is medicine even when it’s not can sometimes help you to get better. You can fake yourself into believing almost anything. But for how long?
Does it seem like a good idea to tell yourself a lie, and hope it makes you better?
Do you need to be in a particular mindset in order to perform at your best? And, if so – should you be confident, or insecure? (Because being insecure might help you to stay on your toes – while confidence might help you to ‘fake it till you make it’. Unless somebody finds out you’re faking it…)
Instead of fake medicine, mantras or artificial programming, consider this perspective on stress and mindset:
What if your performance had nothing to do with your mindset?
Find out more about how my workshops and coaching sessions can deliver new insight into the mindset that really matters – and how you can access peak performance regardless of your mood or circumstances.
When you want to create a lasting change, consider carefully the importance of an adaptable mindset.
What’s your perspective, on the change that you propose? More importantly, what’s the mindset of the people you wish to influence? All persuasive conversations are about change, in some form or fashion. Here’s a quick video on where that lasting change really begins – and a new perspective on mindset as well:
7 Habits, One Fresh Perspective
The words of Stephen Covey provide an interesting perspective on how mindset can shift, with one single thought:
“The man sat down next to me and closed his eyes, apparently oblivious to the situation. The children were yelling back and forth, throwing things, even grabbing people’s papers. It was very disturbing. And yet, the man sitting next to me did nothing.
“It was difficult not to feel irritated. I could not believe that he could be so insensitive as to let his children run wild like that and do nothing about it, taking no responsibility at all. It was easy to see that everyone else on the subway felt irritated, too. So finally, with what I felt like was unusual patience and restraint, I turned to him and said, ‘Sir, your children are really disturbing a lot of people. I wonder if you couldn’t control them a little more?’
“The man lifted his gaze as if to come to a consciousness of the situation for the first time and said softly, ‘Oh, you’re right. I guess I should do something about it. We just came from the hospital where their mother died about an hour ago. I don’t know what do think, and I guess they don’t know who to handle it either.’
An Adaptable Focus
The way you handle your focus, and your approach, can determine your results. And those results can change with a thought. In a moment, you can find new solutions. It doesn’t require a six-step process. It doesn’t really require a ‘mindset’ at all. In fact, if you’re mind’s not set, you might just find new solutions. After all, how can you “set” your mind? Can you plug in a train of thought, and never get off that train? If so, please let me know how that’s working for you – and set your train to “happy all the time.” Locking in to a particular mindset is contrary to the way that our minds work.
Thinking – whatever it is that’s going on inside your mind – is never set. Thoughts ebb and flow, and moods come and go, based on what’s showing up from one moment to the next. Don’t spend so much time trying to set what’s always changing. Do you need to control the wind, or the tide? Of course not. You can use those things to sail into the sunset, however, if you understand how wind and tide really works. Try to control those things, and that line of thinking will keep you on the shore. For sure.
Perhaps taking your attention off of your mindset, and putting your attention on what really matters (stuff like relationships, results, and action) is the best path to lasting change.
When it comes time to tell your story, the simplest message is often the strongest. Yet, few people have the skill or confidence to identify the one-word story that creates the most powerful connection. When you can create a one-word story, you are on the path to your “true north” – a branding message that can help you to overcome obstacles and objections, by finding clarity around your message.
Here’s an example of a one-word story, from a video book review that I created for Larry Peters. The book is called: The Simple Truths of Leadership…but what’s the one word that I used as the key for the story? Can you identify it?
A one-word story allows you to elaborate. But with just one word to remember, you never get lost! Start with just one word, to take the conversation in a different way – and provide a new perspective on the issue at hand.
Take a look at the 2-minute video above – Can you guess what that one single idea is? Do you see how the entire story flows from a single word?
The strategy behind the one-word story goes like this:
- You have to understand your “high concept” – That’s the overall theme or idea that you are trying to express. Find out more about the High Concept in this short video
- Break It Down: If you were providing a persuasive argument – perhaps a reason for someone to work with you, buy your products, vote for you…or even to try the new dessert on the menu…what’s the one word you would use to describe why someone would do that thing?
- Get Clear on What Your Listener Wants: Here are some more words to consider: Luxury. Dedication. Safety. Indulgence. But be careful! These words beg for greater definition and clarity. After all, “luxury” is like “pornography” – hard to define, but you know it when you see it. And what exactly is “dedication”? An empty word that anyone can say, without an example that’s relevant, specific and clear. Don’t just say it. Prove it. It’s one thing to explain how you have 23 years of dedicated experience in a particular industry. It’s quite another to prove it to your listener, by focusing on their needs in ways that reflect that experience…
- The Undeniable Appeal of Pizza, Puppies and Santa Claus There’s no one in the world that doesn’t love at least one of those things. What’s the thing that we all want, expressed in a single word, that conveys your high concept? The one word has to be something that is desirable – aspirational – and universal. Then, elaborate on how that word is evidenced in your story, via strong and clear actions: Actions that you have taken in the past. Actions that others have taken in the past. Actions that have created compelling and powerful results.
The one-word story is the key to being “on message”, in the face of adversity. Remember that the tough questions help us to get tougher. And clearer. And stronger.
Here’s what I have discovered:
Challenges help us to define ourselves.
Clarity can only be found in the face of objections and obstacles. Don’t expect your persuasive argument (or pitch, or presentation, or candidate) to go unchallenged.
The conversation really gets good on Shark Tank when Mr. Wonderful doesn’t like it – and then we all lean forward in our easy chairs, to see what the entrepreneurs (and Mark Cuban) are going to do next!
An adversarial remark can be viewed as an opportunity, if you allow yourself to see what’s possible (instead of putting up your fists and preparing to fight!) Arm yourself with a one-word story – a story that builds on your theme, your idea, and your platform.
The persuasive story is one that overcomes adversity and stays on-message – a message that can be clarified with a one-word story. What’s the one word you would use to describe what you can do for others? Is that one word something that anyone, anywhere can say ‘yes’ to? And finally, does your story support and demonstrate how that one word enhances and improves the concerns of your audience?
Where does emotional intelligence, or EQ, come from?
There are two elements of emotional intelligence (also called EQ, or EI): first, an awareness of your own emotions. The second aspect of emotional intelligence is recognizing and influencing the emotions of others. The operative word here is recognition: what is it that you see, when you consider your own emotional state, as well as the state of those around you?
Over the last six months, I’ve been on a personal journey to explore the nature of our own internal emotions, and the way we process the world around us. Before we can identify behaviors in others (having EQ), and influence those behaviors, we have to have an awareness of how we view the world from our own personal perspective. My journey took me to Los Angeles, to Venice Beach, where a group of 33 intrepid explorers gathered for an exploration into the nature of our emotional life, our understanding of the world around us, and a perspective on the way things work for all human beings.
The exploration began as a search for expert coaching strategies, and the discoveries added new levels to my impact as a coach – and to my own personal EI. Over the years, I’ve coached clients onto Shark Tank, Dragon’s Den in Canada and even Shark Tank – Australia. I’ve helped raise over $50 Million for new business ventures, creating hundreds of jobs and launching over five dozen businesses. But the fact remains that I wasn’t always sure where these results were coming from. I knew I wasn’t magic, and I certainly wasn’t a guru. But I saw something that others didn’t, and somehow exposed my clients to a level of emotional intelligence that was previously hidden.
How did I do it?
How did I shift my clients perspective toward emotional intelligence? And how did I help people to have seven-figure conversations on a regular basis?
The shift begins when you understand the importance of the empty chair. Check out the video to learn more.
Emotional intelligence is about a shift in perspective. First, a perspective that looks inside:
- What are you feeling right now?
- Why? Where is that feeling coming from?
- What are the people around you feeling, right now? And where are those feelings coming from?
It’s easy to think that your personal feelings are coming from outside circumstances.
- The budget.
- The lack of a budget.
But my journey of discovery showed me something I hadn’t expected. Your feelings don’t come from our circumstances, and neither do mine.
Learn more about emotional intelligence, and the process that’s driving your performance. Find greater ease in the most difficult circumstances, and rethink what stress really means.
For yourself and for your team: see if greater insights could benefit you. Fill out the coaching request form by clicking the button below:
[mk_button style=”three-dimension” size=”large” bg_color=”#990606″ txt_color=”#f4a404″ outline_skin=”#efdf02″ outline_hover_skin=”#fff” icon=”theme-icon-video” url=”https://docs.google.com/forms/d/e/1FAIpQLSdp_bJQswpvOnXzNEjSyeiql-4tGfMAyGEZi0sAtmTdYKm8Jg/viewform?usp=sf_link” target=”https://docs.google.com/forms/d/e/1FAIpQLSdp_bJQswpvOnXzNEjSyeiql-4tGfMAyGEZi0sAtmTdYKm8Jg/viewform?usp=sf_link” align=”center” id=”Button ID” margin_bottom=”15″]GET MORE INFO on EQ[/mk_button]
Need proof? Consider these questions:
- How big is a problem when you’re not thinking about it?
- Have you ever been extremely busy and not felt stressed?
- Have you ever been mildly busy, and felt a lot of stress?
- Have you ever thought that acquiring something (a promotion, a better car, more money, a cuter girlfriend) would make you feel a certain way (happy, satisfied, whatever) and then…it doesn’t?
- Does your husband piss you off sometimes? Or do you love him, always? Or both?
People are who they are. Just as circumstances are what they are. What changes is our thought in the moment. The way we think about a thing colors the way we feel about a thing. Our thinking is what colors our feeling, every time.
If you want to explore true emotional intelligence, consider looking at the source of your emotions. What you feel isn’t based on your circumstances, your workload, your relationships or your car.
FREE Webinar: Click the Button to Learn More
[mk_button style=”three-dimension” size=”large” bg_color=”#990606″ txt_color=”#fff” outline_skin=”#efdf02″ outline_hover_skin=”#fff” icon=”theme-icon-video” url=”https://zoom.us/webinar/register/ed68a6b0d4f9ed48cde7dc3c8da9331e” target=”https://zoom.us/webinar/register/ed68a6b0d4f9ed48cde7dc3c8da9331e” align=”center” id=”Button ID” margin_bottom=”15″]CLICK HERE TO SIGN UP![/mk_button]
We don’t work from the outside in. Emotional intelligence points in this direction: we experience life from the inside out. Your thinking is what creates your experience.
That’s true for the people around you. Want to expand your emotional intelligence (EQ) and influence the people that matter most? Consider the empty chair.
And remember: what you think about is what creates your reality.
“Stress” isn’t a workload, or a boss, or a flaky partner.
It’s what you made up, in your mind, about your situation.
And if you made it up, you can change it.
That’s an intelligent choice, and it doesn’t involve a mantra or six-step motivational plan.
Funny how smarter decisions are never more than one thought away.
All it requires is that you recognize your thinking for what it is. Just a thought.
And like all thought, it’s fleeting. Thoughts come and go. Sometimes thoughts show up again – but you decide whether or not to engage with that thought, don’t you?
You know this: thought creates your world. You are feeling your thinking, not your situation. Look inside for an example: You have felt crazy stressed, then strangely calm, about a situation…even though the situation hasn’t necessarily changed!
Why does stress come and go, even when circumstances haven’t necessarily changed?
To answer that question, look at your thinking…and you might just discover the true source of emotional intelligence!
We had left San Antonio about 90 minutes ago, my daughter and I. Home from school for a brief visit, she agreed to come with me to the Alamo City (a quick 3 hour drive from our home in Houston) so that I could interview an executive for an upcoming article in Forbes.
We were making great time – traffic was light, and after an hour and a half of driving, we pulled over to fill up the gas tank. That was when I had a bitter realization:
We were on the wrong freeway.
I happened to notice a road sign – “35” – and that wasn’t our number. In fact, a quick check on my phone let me know that we were actually less than an hour from the Mexican border.
We had been heading south, not east.
How could this have happened, you may wonder. (I know I sure did!)
We had turned off the GPS just as we were heading onto the [wrong] freeway out of San Antone. Then, we got lost in thought. Me: fiddling with the camera to look at the pictures from the factory in San Antonio. My daughter: watching the road and making sure we were making great time (and we were! or, were we?)
Once we realized our mistake, we had to turn around and head back to San Antonio – 90 minutes away – and then begin the 3 hour trek east, towards Houston.
My daughter, who had been driving, blamed herself for the mistake. “Nope,” I said. “I’ve been sitting here the whole time. I’ve been looking at the same road signs, and I didn’t check the GPS. We are in this together.”
And my daughter, who is a bit of a perfectionist (which I think is just perfect – guess where she gets it from? 😉 got pretty depressed, pretty fast.
We had unknowingly entered the blame game, and we were both playing to win.
In the midst of beating ourselves up for our mistake, and realizing that we had just built-in an extra 3 hours into our [round] trip, we started talking.
There wasn’t much else to do. Just drive. And talk.
And somewhere among the mesquite trees and the long gray ribbon of road, we found ourselves traveling to a place that was beyond the roadside, beyond GPS, and beyond the silly feelings of frustration that had colored our initial turn-around.
We shared an unexpected gift of conversation. Not forced, not pushed, but a simple ebb and flow that made the return trip fly by – leaving our self-inflicted anger somewhere in a ditch, near Uvalde (I think).
Without that crazy surprise detour, I never would have heard about the goofy inside jokes she shares with her classmates. Never would have learned about her expectations for the coming school year, and her concerns about her job.
The initial mistake delivered an opportunity – namely, an opportunity to share stories and conversation, without interruption, for the rest of our trip.
So many times when life seems to get off track, I find myself moving quickly to punish myself – putting myself squarely in the middle of a heated internal blamestorming session. We have so many tools for positioning – GPS is one of them, but there are many other “apps for that”, depending on what type of positioning you are talking about (positioning your brand, your leadership initiatives, your relationships, your reputation on social media, your finances, your spirituality…you follow my meaning here?)
But what if getting off track isn’t a mistake?
What if a detour is actually …an unexpected gift?
I don’t know why we didn’t check our phones, or try GPS, until we did it. Typically I’m the guy who’s always watching, and my daughter is pretty alert as well! But sometimes, despite our best efforts, we all get a little bit off track.
And this time, instead of screaming, “How did this happen? How could this possibly happen to us?!”, we found another question – a question that was much more powerful. Here it is:
Course-correct, but don’t lose the moment because you’re trapped thinking about the previous one. No matter where you’re headed, you’ve got to start with “now” – it’s this moment, right here, right now. Anything else is just your imagination working against you, trying to hit you upside the head with history.
If we really have anything other than this moment, I don’t know what it is.
When my daughter and I shifted our thinking (from blamestorming, back to conversation) the whole situation changed.
And it wasn’t deliberate – we didn’t start chanting a mantra, or belting out an affirmation: “We WILL enjoy this conversation! We WILL enjoy this conversation!” – we simply allowed the situation to be OK, and we did what we had to do: we made the best of it.
I’ve never thought of a detour as a good thing – but if that’s what you’ve got in front of you, here’s my advice:
Enjoy the ride. Because that detour might just be an unexpected gift.
LAUNCHING FALL 2018: LEADERSHIP LANGUAGE
Cross-Generational Strategies for Changing Your Results
Leadership Language is the highly-anticipated follow up for best-selling author, consultant and keynote speaker, Chris Westfall. Discover how to cut across generational differences, with communication strategies that can change your results. The transformation that you seek – in your career, your relationships and your personal impact – is exactly one conversation away. Are you ready to begin?
A coach to clients on Shark Tank, Dragons’ Den and Shark Tank – Australia, Chris Westfall has helped raise over $50 million for entrepreneurs. A Fortune 100 business coach, clients include EY, Unilever, DISCOVER, Roche Diagnostics, Salesforce, Cisco and hundreds of companies across all business sectors.
Download your sample chapter by clicking here
Advance Praise and Endorsements – What Others Are Saying:
“At the crossroads of new technology and new connections, that’s where you will find Leadership Language. Access the influence you need, for yourself and your team.” – Chris Valletta, Co-Founder Mission Athlete Care, Author, Former NFL player, and New York media personality
“A critical resource to help you create breakthrough communication, when it matters most.” – Carol Roth, Author of The Entrepreneur Equation, Recovering Investment Banker and Media Personality
“Chris has a gift. Period. What makes Chris unique is his ability in teaching that skill to others.” – Dr. Brandon Sweeney, Winner, Rice Business Plan Competition
Check out this sample chapter from Leadership Language by Chris Westfall.
What do you look for in a leader? That’s the question that IBM asked over 1500 CEOs.
The complexity of the worldwide markets, combined with an increased rate of change, were the top remarks. In attempting to deal with the challenges of the current economy, business leaders cited one quality above all others that can help aspirational leaders to make a difference.
Surprisingly, the most-desired quality or characteristic was not technical competence.
It wasn’t loyalty, or communication skills, or financial acumen.
The top characteristic wasn’t charisma. Or empathy.
The number-one most important characteristic for business leaders?
That characteristic is quite surprising, when you consider the traditional definitions of creativity. Under careful consideration, “being creative” is not always a positive and encouraging description.
For financial professionals, project managers, executives and other task- or numbers-oriented individuals, the call for creativity seems quite contrary to the training and experiences that form the very foundation of the business world.
“Creative” skills are not commonplace in shipping, accounts payable, or operations. Or are they?
So, “creativity” is rare, shapeless, often negative, potentially dangerous and certainly counter-intuitive. What is IBM really saying??
Creativity, in the context of business, means the power of creation. Creativity is the way that we harness our imagination to disrupt the status quo, and find new solutions to the same old problems. The global leaders in the IBM survey seek creative solutions to experiment and innovate. The leaders in the survey identify creativity as the antidote for the status quo, and central to the necessary disruption that is required for our collective marketplace to get unstuck.
Creativity can exist anywhere a process is created or improved. That means in shipping, accounts payable, or operations.
Creativity means many things, but at its core, the process of creation begins with an idea.
Based on current information, “what if?” opens the door to imagination – and new solutions can only come from within the realm of new ideas. As the economy continues to expand, the leaders of tomorrow are the ones who are open to new concepts, new perspectives and new solutions. Seeing things as they are is an important skill (awareness), but seeing things as they could be – and then making them that way – well, that takes some creativity.
Do you agree? How do you develop a workplace where creativity is allowed to thrive? How is creativity linked to innovation for you?
Here’s a little secret: Investors don’t care about the money.
Imagine meeting a billionaire investor, and saying, “Listen closely to my pitch because… I’m going to make you a billion dollars!”
Investors already have money. Maybe – just maybe – there’s something else that matters, first and foremost, to an investor.
How would you pitch your business, if the money didn’t matter?
Angel investors and VC firms have a lot of options, when it comes time to make money.
Your investor wants to know:
- Why you?
- Why this?
- Why now?
In order to go beyond the money, you’ve got to understand the mind of the investor. While every investor and every opportunity is different, there is one common thread that all investors share.
Investors know that not all ideas are money makers.
But every investor wants to make smart investment decisions.
How does your pitch prove that you – and your team – are a smart decision?
Your projected income is simply a by-product of the intelligence behind your plan. Show how your team is a wise choice, and take the next step in gaining the investment you deserve.
To schedule an appointment to discuss your business idea with Shark Tank coach, Chris Westfall, click on the “Contact” button in the lower right-hand corner. Find out how clients on four continents have used Chris’ ideas to access multi-million dollar investment strategies. It’s easier than you might think, to find out how to pitch your ideas..and WIN!