The Huffington Post is one of the most iconic media outlets in the world. Chicago native Tim McDonald is the Community Manager - responsible for cultivating the conversation around the brand. [...]
Marketing is known for the four "p's" - Product, Price, Promotion and Place. The new economy has created a new category -the fifth "p" in marketing - and you've got to understand how this new [...]
Thought leadership is an important part of the C-Suite. Are C-level execs using social media? Consider the data from CEO.com - and the answer may surprise you. Interesting statistics, and a new [...]
Whether you like it or not, digital branding is everywhere. Social media makes it easy to communicate your message. But just having a tool for broadcasting doesn't mean that you are really [...]
LinkedIn is a great site for business connections - but how can you make sure your profile is powerful and compelling? If you're interested in developing your personal brand, you owe it to [...]
What is the “Moment Before” someone finds your website, learns about your product, or decides to purchase your service? Understand that moment, and you find strategic direction for [...]
“Tell me more…” Those three little words are crucial to your social media strategy, and your brand’s promise. Think about your social media platform: Facebook twitter [...]
Here’s why Millennials can’t communicate: Cathryn Sloane, a recent University of Iowa grad, has found herself in the middle of a social media controversy. In essence, she argues that [...]
The first step in getting people to read your blog is an effective and enticing headline. Creating a powerful conversation starts with your opening line. The secret of creating a “sticky [...]
Those three little words are the foundation of Web 2.0, and the centerpiece of effective branding strategy in social media. Facebook, twitter, LinkedIn – and all forms of social media: If [...]
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