The one-word story is a powerful tool, when you want to create a clear message. Used by politicians, pundits and other persuaders, this conversational device is effective for adding punch to [...]
Products and services are dead. Creating real connection with customers means understanding what's replaced the traditional widgets and gadgets - so that you can create the brand loyalty you [...]
Asking for the toughest customers is like trying to pet a shark, or date a nun. You instantly know that it won't end up well.
Landing on Shark Tank can be a huge boost for your business – even if the Sharks don’t invest, the impact to your company can be ENORMOUS. The exposure and publicity is worth more [...]
Integrity is more than just a concept or idea. Integrity requires action. How do you know if you are operating with integrity? It's time to go beyond a textbook definition, and turn integrity [...]
Here are 12 sales strategies designed to help you change the conversation. These techniques are the foundation of solutions selling, designed to take your message to the C-Suite. Grow your [...]
In business, your greatest competition is "don't know". Ignorance is the greatest competition you will ever face. The strategy you need to create victory, right now, for you and your team.
Do you understand how your culture and your customers fit together? If you want to create change within your organization, or for the organizations you serve, you've got to understand this one [...]
Why are goals so important? Goal setting can help you to focus on a target, but who you are is more than what you can achieve. Rethinking success and failure, in terms of your real direction [...]
What makes one person successful in sales, while others continue to struggle? Is sales success a function of personality, perseverance, or chance? Find out the secrets of effective sales [...]