When you want to create a lasting change, consider carefully the importance of an adaptable mindset. What’s your perspective, on the change that you propose? More importantly, what’s [...]
Responding to growing complexity in the global economy, CEOs outline the necessary initiatives for economic rebound. Of the 1,500 CEOs and business leaders surveyed, one quality stands alone as [...]
Products and services are dead. Creating real connection with customers means understanding what's replaced the traditional widgets and gadgets - so that you can create the brand loyalty you [...]
Nothing of any real value happens without the involvement of other people. Do you believe that? For a musician, you might say that the music is played by just one person. One individual. But when [...]
Asking for the toughest customers is like trying to pet a shark, or date a nun. You instantly know that it won't end up well.
Capetown, South Africa. At the top of a 25-foot wave, near the bottom of the world. Extreme surfer Murray Wilcocks answers that one important question: What were you thinking? Willcocks is a [...]
For entrepreneurs today, leadership communication skills are the foundation of business growth. If you want to expand into new markets, attract new employees to your organization, or even just [...]
The VP of Operations (aka my youngest daughter) had been struggling with her grades. Junior high is never easy, and even this bright kid was rowing hard to keep her grades above C-level. When an [...]
When you think about luxury, and a luxury brand, what comes to mind? Perhaps you are thinking of some of the usual suspects: Mercedes Benz automobiles. Mont Blanc pens. Anything you can buy at [...]
The one-word story is a powerful tool, when you want to create a clear message. Used by politicians, pundits and other persuaders, this conversational device is effective for adding punch to [...]
