In the executive office, the CEO sets the tone for the entire organization. Driving new initiatives or changing company culture requires a clear understanding of how to make your message matter, [...]
What does it really mean to be an entrepreneur? All entrepreneurs start at the same place. Maybe you've felt this way about starting a business, or about the business you're currently in. When [...]
Here are 12 sales strategies designed to help you change the conversation. These techniques are the foundation of solutions selling, designed to take your message to the C-Suite. Grow your [...]
There's a psychology behind a great presentation. Go beyond the material, and consider these tips for your next great presentation.
One of the most effective tools for relaying your message is video. However, all video is not created equally. How can you be sure that you are using video in the best way for your brand? Find [...]
A key extension of your brand is your supply chain. Find out how Cargill Corporation manages its brand, around the world, with advice from Vice President Mike Fernandez. An interview from Chris [...]
Cisco CEO John Chambers made listening a top priority at Cisco. Here's why listening matters, to his organization and yours, with an excerpt from "BulletProof Branding".
Ted Rubin wrote the foreword to "BulletProof Branding", Chris Westfall's latest book - launching May 1, 2014. Ted Rubin is one of the foremost experts on branding and marketing strategy, and [...]
Marketing is known for the four "p's" - Product, Price, Promotion and Place. The new economy has created a new category -the fifth "p" in marketing - and you've got to understand how this new [...]
Do you understand how your culture and your customers fit together? If you want to create change within your organization, or for the organizations you serve, you've got to understand this one [...]