The Power of Attraction, Version 2.0

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A wise florist once said, “Nothing happens until somebody smells something.”  It’s no ‘Secret’:  Attraction is the goal, for customers, partners, clients and companies.

Attraction is the lifeblood of a business; you have to attract customers and employees to your solution – a solution that is found in your company and in your own personal brand.  Attraction is where it all begins, the true source of the company’s progress (or failure). In a recent online post, I suggested that the lifeblood of a business is not profit, customer loyalty, cash flow, or even its employees.

By any other name, a rose would still smell as sweet. But someone has to smell it.

A company’s lifeblood is its ability to attract customers, through effective marketing and sales strategies. Without a clear vision of who you are, what you do, and who you do it for, your business will never be able to attract the resources you need (employees, clients, customers, partners… and even good PR).  Without those fundamental elements in this digital age, you can’t create meaningful results.

Attraction is where it all starts – without it, there is no business -and the source of that attraction is through marketing and sales. That attraction is the lifeblood of a business.  To extend the metaphor, if the blood is healthy, the organism (organization) thrives. To be sure, an organization requires many parts to make a whole, and it would be foolish to minimize one part over the other (is the hand more important than the kidney? Kneecap vs. intestine – who would win, in a cage match? Likewise, finance vs. engineering, marketing vs. customer service.)

Although, come to think of it, a cage match of Iron Man vs. Spiderman has often crossed my mind… that would be interesting…

Marvel - Iron Man

This guy would win and you know it

All parts of the team must work together to create a meaningful result. But it all starts with attracting customers. Attraction is the lifeblood of the business.

To deliver results in terms of cash flow, loyalty, and profit, it all starts with reaching out to the customer. It doesn’t matter whether you are a Fortune 500 company, or a one-man-band. If your customers don’t stop and smell the roses, all the other stuff will never follow.

Do You Have a Story that Attracts Customers to Your Business?

Do you have a powerful personal brand message?  Do you present yourself well on LinkedIn?  Can you tweet your message, and tell it in 140 characters or less?

Photo courtesy of gnuckx. Used under creative commons license, some rights reserved. Iron Man image – copyright Marvel Comics.

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