Stop Pitching, Start Connecting – The NEW Elevator Pitch

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The elevator platform has been replaced with the social platform.

What are the rules for the New Elevator Pitch?

We live in a sound-byte world, and people get bit every day trying to make their way from the Internet into a powerful personal conversation. Emoticons and electronic friends are easy, but not very useful for creating meaningful impact. Is anybody really “pitching” anything anymore?

There are more ways than ever to connect, but sadly we are not making very real connections.

Electronic or otherwise, your message has to be strong across all formats or it’s lost.

There’s just too much noise; without a solid story nobody’s ever going to listen. Or, worse yet, retweet you.

Getting your story heard is the challenge of our age.

Think about it: when it’s time to get down to business, it’s time to talk. We spend so much time typing that we have lost the person-to-person skills that we have to use to communicate effectively.

Today’s shortened attention spans mean that even in person, you have, at the most, a two-minute window of opportunity to catch the attention of clients, bosses, co-workers, kids and spouses. You have to be ready, willing and able to deliver a compelling message – a message that makes your listener say, “Tell me more…”

You have to be prepared for the New Elevator Pitch.

Over the years, I have worked with hundreds of organizations and thousands of individuals on their communications skills. I have seen how far the elevator pitch has evolved from its sales-tastic origins. I have trained and coached job seekers, sales people and college students on how to sell themselves – and their ideas – in two minutes or less. And I’ve seen that the elevator speech was in desperate need of an overhaul. In a web 2.0 world, the pitch has become a conversation – a dialogue that starts with a strong and persuasive message. Speechifying someone into a buying decision, or any decision, just doesn’t fit for our times. We need a new set of rules, whether you tweet it or tell it, for the NEW elevator pitch.

Are You Ready to Deliver Your Message?

An Invitation to a Special Event:

Online Webinar with National Champion, Chris Westfall

One Hour Webinar: Seven Steps to Stories that Stick

Five Great New Elevator Pitches by Chris Westfall

A one-hour intensive, interactive webinar with the national champion, GUARANTEED to provide you with the skills you need to produce a world-class two-minute elevator pitch. Using the techniques from his book, “The NEW Elevator Pitch”, Chris will guide you through the steps you need to take control of your message and deliver your story with power and efficiency. Seven steps, with a sentence or two for each step along the way, is your recipe for a compelling and persuasive NEW elevator pitch. Ideal for job seekers, professional coaches, career services professionals, students, sales people, executives – and anyone who has a story to tell!

Bonus: Every participant receives personal written feedback on their elevator pitch, PLUS a FREE Copy of the new book, “Five Great New Elevator Pitches” (a $9.99 value)

Date: August 25, 2011 11am EST/ 10am CST/ 8am PST


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