Somebody, somewhere told you to “Get your elevator pitch together!”
What is your elevator pitch all about, and why does it matter?
The traditional idea of an elevator pitch is a short, persuasive speech that introduces a product, person or idea. If you’ve got a good elevator speech, you can persuade voters, influence employees, generate revenues, and close deals with your customers. The bottom line? The elevator speech is all about persuasion. But, today, the elevator platform has been replaced with the social platform.
Before we connect in real life, especially if the conversation involves some sort of investment, we will probably connect online first.
So, your elevator pitch has to make sense, whether you tweet it or tell it. And, you’ve got to be consistent from your URL … to IRL.
The elevator speech is the classic answer to the question, “So, why don’t you tell me a little bit about yourself?” or even, “So, what does your company do?” Other variations that can open the elevator door include:
- Why should I hire you?
- Why should I buy your product, or service?
- Why should I fund your business?
- Why should I vote for you?
- Why should I support your cause?
- Why should I go out to dinner with you on Friday night?
Can you adequately address your unique abilities, or describe a non-profit organization, in 118 seconds or less?
What about your experience, or the feature set of your fantasmagorical software product?
An elevator speech is not just a sales pitch – not if you want your story to be heard. The old-school, in-your-face, beg-before-you buy elevator pitch is dead. It’s as outdated as a buggy whip, or a whale-bone skirt. No one is speechifying someone into a buying decision, in an elevator or anywhere else, for that matter.
The NEW elevator pitch isn’t a sales pitch at all. It’s a conversation. A conversation that’s persuasive, concise and compelling. And, if you master the NEW elevator pitch, you understand how to create new opportunities for yourself, your business, and your causes – because persuasion always matters.
Here’s an example of a video elevator pitch, from one of my coaching clients. (Video production by Your Online Video, Inc.) Take a look and see if you come away with a “tell me more…”