The one-word story is a powerful tool, when you want to create a clear message. Used by politicians, pundits and other persuaders, this conversational device is effective for adding punch to [...]
Products and services are dead. Creating real connection with customers means understanding what's replaced the traditional widgets and gadgets - so that you can create the brand loyalty you [...]
Asking for the toughest customers is like trying to pet a shark, or date a nun. You instantly know that it won't end up well.
No matter how good your ideas are, people are always going to object to change. Here's how to overcome the most common objections, and move forward in your career, your business and your life.
You already have the ability to read minds. You don't have to have ESP, or even ESPN. Simply an understanding of human nature, plus your powers of observation, can add up to the ability to know [...]
Integrity is more than just a concept or idea. Integrity requires action. How do you know if you are operating with integrity? It's time to go beyond a textbook definition, and turn integrity [...]
Here are 12 sales strategies designed to help you change the conversation. These techniques are the foundation of solutions selling, designed to take your message to the C-Suite. Grow your [...]
If you want to be recognized, you have to start by recognizing those around you. Recognition is key in interpersonal communication - recognize your listener and you instantly create a positive [...]
In business, your greatest competition is "don't know". Ignorance is the greatest competition you will ever face. The strategy you need to create victory, right now, for you and your team.
Ted Rubin wrote the foreword to "BulletProof Branding", Chris Westfall's latest book - launching May 1, 2014. Ted Rubin is one of the foremost experts on branding and marketing strategy, and [...]