A key extension of your brand is your supply chain. Find out how Cargill Corporation manages its brand, around the world, with advice from Vice President Mike Fernandez. An interview from Chris [...]
Where does "branding" come from, and what does branding really mean today? From Chris Westfall, author of "BulletProof Branding", a look at the origins and the complexities of understanding branding.
The Huffington Post is one of the most iconic media outlets in the world. Chicago native Tim McDonald is the Community Manager - responsible for cultivating the conversation around the brand. [...]
Cisco CEO John Chambers made listening a top priority at Cisco. Here's why listening matters, to his organization and yours, with an excerpt from "BulletProof Branding".
Ted Rubin wrote the foreword to "BulletProof Branding", Chris Westfall's latest book - launching May 1, 2014. Ted Rubin is one of the foremost experts on branding and marketing strategy, and [...]
Marketing is known for the four "p's" - Product, Price, Promotion and Place. The new economy has created a new category -the fifth "p" in marketing - and you've got to understand how this new [...]
Do you understand how your culture and your customers fit together? If you want to create change within your organization, or for the organizations you serve, you've got to understand this one [...]
Neuroscience tells us that we all share a common wiring inside our brains - but the way we process information can be vastly different. Author Rebel Brown explains how to tap into the tools [...]
Turns out, authenticity doesn't start with "A" - it starts with you. You don't have the option of choosing not to brand yourself - you either understand personal branding, or you accept that [...]
Unfortunately, products and services are going away. The goods we acquire and the services we purchase are all part of a larger and more descriptive term, a term that can influence every aspect [...]