Unfortunately, products and services are going away. The goods we acquire and the services we purchase are all part of a larger and more descriptive term, a term that can influence every aspect [...]
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Introducing new strategies to help you pitch like a pro, whether you're talking to angel investors, donors, or anyone who can help advance your ideas. Secrets from Bloomberg TV's Jeffrey [...]
Investors want to know four main things, no matter what business you're in. If you've got a great idea, you've got to have these four elements in your pitch - or you'll never get the funding you need.
When it comes time to pitch your business, you've got to know the Shark Tank Secrets. As a coach to clients on the hit TV show, national elevator pitch champion Chris Westfall provides [...]
Whether you like it or not, digital branding is everywhere. Social media makes it easy to communicate your message. But just having a tool for broadcasting doesn't mean that you are really [...]
LinkedIn is a great site for business connections - but how can you make sure your profile is powerful and compelling? If you're interested in developing your personal brand, you owe it to [...]
Branding today is more than just messaging; every aspect of branding is now controlled by these three words. Create, deliver and influence the conversation - online and IRL - when you understand [...]
Getting a raise is all about personal branding. If your branding is off, your boss and your organization can't see the value you bring. And, if the boss can't see it, how can she reward it? [...]
Succession. The end of an era. The day that you decide to step down from the helm and hand over the reigns of the company to your successor. This is an important day in the life of any successful [...]
Even the best branding can betray you. Organizations and individuals have to create branding that's bullet proof - in other words, a consistent message that starts in marketing and permeates [...]
If branding is a conversation, how do you create unstoppable attraction around your personal brand?
Here's where the conversation begins.
Personal branding is the process in which people and [...]
Selling is at its best when it doesn't feel like you're being sold.
The sales game has changed. Cold calling has been put on ice. Social selling is the new normal. And, within that context, [...]
Today's CEO is more than just a business leader. Employees, customers, prospects and shareholders want to access the thought leadership of the top executive. Like it or not, every CEO has a [...]
The disconnect between leadership and HR is causing a rift in the job market. According to statistics from ManPower Group, 39% of businesses are frustrated with trying to fill these top 10 [...]
Your accomplishments are defined by the universal language: the language of NUMBERS. Numbers define the size and scope of your previous employer, position, and contribution. Don’t assume that the [...]
