Here are 12 sales strategies designed to help you change the conversation. These techniques are the foundation of solutions selling, designed to take your message to the C-Suite. Grow your [...]
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If you want to be recognized, you have to start by recognizing those around you. Recognition is key in interpersonal communication - recognize your listener and you instantly create a positive [...]
In business, your greatest competition is "don't know". Ignorance is the greatest competition you will ever face. The strategy you need to create victory, right now, for you and your team.
What would it mean to you and to your career, if you found the thing you desired most? The personal and professional impact of your success isn't something to be afraid of. Here's how to get [...]
Public speaking is never easy. When the stakes are high, and the pressure is on, you've got to know how to deliver your message. Here's an excerpt from The NEW Elevator Pitch, on how you can [...]
There's a psychology behind a great presentation. Go beyond the material, and consider these tips for your next great presentation.
Inspiration is a difficult word to define. After all, how do you know what inspires someone else? How do you find inspiration, and what do you do with it once it arrives? Unlocking the power [...]
One of the most effective tools for relaying your message is video. However, all video is not created equally. How can you be sure that you are using video in the best way for your brand? Find [...]
It's been said that this is the "entrepreneur's economy". Introducing a book that can help you to start a new business, and succeed as an entrepreneur, from author Chris Vanderzyden.
A key extension of your brand is your supply chain. Find out how Cargill Corporation manages its brand, around the world, with advice from Vice President Mike Fernandez. An interview from Chris [...]
Where does "branding" come from, and what does branding really mean today? From Chris Westfall, author of "BulletProof Branding", a look at the origins and the complexities of understanding branding.
The Huffington Post is one of the most iconic media outlets in the world. Chicago native Tim McDonald is the Community Manager - responsible for cultivating the conversation around the brand. [...]
Everyone wants raving fans for their brand - Lithium Technologies (the owner of Klout) is providing the power behind the conversation. Find out how, in this excerpt from BulletProof Branding, [...]
Cisco CEO John Chambers made listening a top priority at Cisco. Here's why listening matters, to his organization and yours, with an excerpt from "BulletProof Branding".
Ted Rubin wrote the foreword to "BulletProof Branding", Chris Westfall's latest book - launching May 1, 2014. Ted Rubin is one of the foremost experts on branding and marketing strategy, and [...]
