Everyone wants raving fans for their brand - Lithium Technologies (the owner of Klout) is providing the power behind the conversation. Find out how, in this excerpt from BulletProof Branding, [...]
Cisco CEO John Chambers made listening a top priority at Cisco. Here's why listening matters, to his organization and yours, with an excerpt from "BulletProof Branding".
Ted Rubin wrote the foreword to "BulletProof Branding", Chris Westfall's latest book - launching May 1, 2014. Ted Rubin is one of the foremost experts on branding and marketing strategy, and [...]
Marketing is known for the four "p's" - Product, Price, Promotion and Place. The new economy has created a new category -the fifth "p" in marketing - and you've got to understand how this new [...]
The key to career success starts with your story. The stories you tell will teach people how to treat you, how to pay you, and how to follow your ideas. Here are some storytelling strategies [...]
Do you understand how your culture and your customers fit together? If you want to create change within your organization, or for the organizations you serve, you've got to understand this one [...]
A lot has been said about "Terrible Bosses" but what about the terrible employee? Here's the best advice on making a change, when you've exhausted all your options.
This year, the Olympics in Sochi have already provided thrilling upsets. For your business, what's the one question you need to ask yourself to make sure that victory is always your destination?
Your personal branding may start with your online profiles, but the story goes beyond the message that you say about yourself. Here's how to make sure your personal branding really resonates [...]
Why are goals so important? Goal setting can help you to focus on a target, but who you are is more than what you can achieve. Rethinking success and failure, in terms of your real direction [...]