Inspiration is a difficult word to define. After all, how do you know what inspires someone else? How do you find inspiration, and what do you do with it once it arrives? Unlocking the power [...]
One of the most effective tools for relaying your message is video. However, all video is not created equally. How can you be sure that you are using video in the best way for your brand? Find [...]
It's been said that this is the "entrepreneur's economy". Introducing a book that can help you to start a new business, and succeed as an entrepreneur, from author Chris Vanderzyden.
A key extension of your brand is your supply chain. Find out how Cargill Corporation manages its brand, around the world, with advice from Vice President Mike Fernandez. An interview from Chris [...]
Where does "branding" come from, and what does branding really mean today? From Chris Westfall, author of "BulletProof Branding", a look at the origins and the complexities of understanding branding.
The Huffington Post is one of the most iconic media outlets in the world. Chicago native Tim McDonald is the Community Manager - responsible for cultivating the conversation around the brand. [...]
Everyone wants raving fans for their brand - Lithium Technologies (the owner of Klout) is providing the power behind the conversation. Find out how, in this excerpt from BulletProof Branding, [...]
Cisco CEO John Chambers made listening a top priority at Cisco. Here's why listening matters, to his organization and yours, with an excerpt from "BulletProof Branding".
Ted Rubin wrote the foreword to "BulletProof Branding", Chris Westfall's latest book - launching May 1, 2014. Ted Rubin is one of the foremost experts on branding and marketing strategy, and [...]
Marketing is known for the four "p's" - Product, Price, Promotion and Place. The new economy has created a new category -the fifth "p" in marketing - and you've got to understand how this new [...]