Everyone wants raving fans for their brand - Lithium Technologies (the owner of Klout) is providing the power behind the conversation. Find out how, in this excerpt from BulletProof Branding, [...]
Cisco CEO John Chambers made listening a top priority at Cisco. Here's why listening matters, to his organization and yours, with an excerpt from "BulletProof Branding".
Ted Rubin wrote the foreword to "BulletProof Branding", Chris Westfall's latest book - launching May 1, 2014. Ted Rubin is one of the foremost experts on branding and marketing strategy, and [...]
Marketing is known for the four "p's" - Product, Price, Promotion and Place. The new economy has created a new category -the fifth "p" in marketing - and you've got to understand how this new [...]
