Those three little words are the foundation of Web 2.0, and the centerpiece of effective branding strategy in social media. Facebook, twitter, LinkedIn – and all forms of social media: If [...]
The old idea of an in-your-face, unwanted elevator pitch is repulsive. No one wants to be sold, but everyone wants to buy. Why try and shove your story down someone’s throat? Nobody wants [...]
Need more money? If you want to improve your personal economy, improve your personal communication. After all, if you don’t have a persuasive story, how will anything – and I mean [...]
There are four great conversation starters for your elevator pitch – four ways to create engagement with your story. How do you do it? By focusing on your audience. At an initial meeting [...]
What’s the secret to a great elevator speech? Of course, all good speeches (elevator or otherwise) require knowledge of your audience, your subject matter, and some ENERGY behind the [...]
