Tell Me More… About the Brand Called “You”. Those three little words are the foundation of Web 2.0, and the centerpiece of effective branding strategy. If you are attempting to [...]
The advanced class on attracting new clients: Web 2.0 tools create new opportunities for prospecting, but what's the most effective messaging strategy across multiple platforms? Creating really [...]
The elevator platform has been replaced with the social platform. What are the rules for the New Elevator Pitch? We live in a sound-byte world, and people get bit every day trying to make their [...]
Telling a Story that Inspires Action – in Two Minutes or Less – is the New Elevator Pitch We talk all the time, but how often do we have conversations that are… compelling? [...]
Email is still a great outreach method, if you want to connect. Here’s how to put some mojo in your electronic messages. You’ll never earn the right to deliver your elevator pitch, [...]
What are the dynamics for hiring highly effective teams? Talents, teamwork, and time management are important, but what is the matrix environment that helps leaders find the "right" combination [...]