What’s Your Personal Brand Message?

Home / Career Management / What’s Your Personal Brand Message?

Share with:

FacebookTwitterGoogleStumbleUponLinkedIn

Tell Me More… About the Brand Called “You”.

Those three little words are the foundation of Web 2.0, and the centerpiece of effective branding strategy.

Chicken Fried Bacon

If you are attempting to create an online brand, or even a personal brand, you have to understand the concept of “Tell Me More…”

Think about the tools you use to tell your story: your website, your twitter account, your company collateral, or even your resume. The ideal reaction to any of these items is, of course, “I’ll buy it/you/the service!” But before customers reach that decision point, they often want you to “Tell Me More..”

[box type=”shadow”]It’s not possible to convey a complete branding message in 140 characters or less.
It can’t be done.
[/box]

The whole point of twitter is “Tell Me More…” No matter what the message, interest is the goal. Interest leads to action, and interested clients are the best kind. A website can be much more detailed, and provide brand messages, videos, blogs, etc. But, how do you get someone to your website? First, you have to create an interesting message that makes a potential customer say, “Tell Me More…” Here’s a recent example – watch this video, and see what comes to mind for a “tell me more” moment:

Sophisticated storytellers think about more than just their tale; they consider the audience’s reaction. Creating an online brand IS the modern equivalent of storytelling. I agree with Annette Simmons: Whoever Tells the Best Story, Wins. As you present your value proposition, think about what you would like your listener/reader/customer to do, or say. Choose the words that help you most, and be ready for what comes next, when they say, “Tell Me More…”

What’s Your Story?

Do you have a powerful personal brand message?  Do you present yourself well on LinkedIn?  Can you tweet your message, and tell it in 140 characters or less?


You Are Invited:

FREE 30-minute webinar on The NEW Elevator Pitch – Wednesday, September 7, 2011 – 10am CST

  • Take control of your communication with the national elevator pitch champion
  • Discover how to create a captivating opening
  • Learn the rules for “pitching” in the new economy
  • Receive a FREE Chapter from “Five Great New Elevator Pitches”:  Why Hire Me?
  • Five Great New Elevator Pitches by Chris Westfall

Sign up here

Share with:

FacebookTwitterGoogleStumbleUponLinkedIn

Chris
Chris
US National Elevator Pitch Champion. Keynote speaker. Author. Business coach for Fortune 100 companies, entrepreneurs and high-growth organizations. Married with two daughters, based in Houston, Texas USA.
Related Posts

Leave a Comment

Pasarela Gaudi