The #ElevatorPitch for Your Business
Here’s an excerpt from my new book, on how to deliver your best elevator speech, ever. Featuring insights from folks who pitch for a living….
Gabriella Draney is explaining her pitch strategy, called Elevator Pitch Mad Libs ®, from her top-floor office inside a converted church in downtown Dallas. She says it’s a simple way to explain and differentiate your business, in a short pitch. Mad Libs®, in case you’re not familiar, are word games, where certain words are left out of a story. Now, with the New Elevator Pitch, you can fill in the blanks to fill in your listener. What could be simpler?
Gabriella is a mom, a marathon runner – and the Managing Partner and co-founder of Tech Wildcatters, Dallas’ premiere corporate incubator. So, Gabriella’s business is helping others to explain their business – in a way that helps investors to take action.
The MAD LIBS® Pitch goes like this:
( Company Name ) is
( Descriptive phrase for your organization – what is your business? ) that
( Verb – what your company does for Your Customer(s) ) and unlike
( Competitor #1 ), ( Competitor #2 ) , or ( Competitor #3 )
( Differentiator ),
( Differentiator ), and
( Differentiator ).
“Basically,” Gabriella says, “this is everything you need to have someone say, ‘that’s interesting to me.’”
Here’s how her own company lines up – the Mad Libs® Elevator Pitch, from Gabriella:
Tech Wildcatters is a
Seed accelerator (helping start-up businesses to find investment capital, also called ‘seed money’) that
Invests in early-stage companies and puts them through a 12-week process for
Early-stage software/web/mobile kinds of startups and unlike
Incubators of the past, it is
a very defined program. It includes funding, a high-profile ‘pitch day’, and our companies come out and raise additional capital from a variety of investment sources.
When she finished, I had several “tell me more…” moments; how about you?
The first one: Is it really all that simple? “Well, no – that’s why ours is a twelve-week program. Our team of experts and investors takes three months, to teach companies how to pitch,” Gabriella says. “Mad Libs® is just a starting point.” You can find out more at techwildcatters.com
Simple and clear, the Mad Libs® Pitch is a great way to quickly describe your company’s solution, in a way that makes your listener say, “Tell me more…”