A Simple Social Media Strategy for Your Online Video
Here’s a simple social media strategy. But, wait just a minute: being simple is easier said than done, especially when it comes to video and social media. A video on your website can be the most powerful kind of elevator pitch – if you keep it simple.
Simplicity is often the best way to reach your audience. Do you know how to present your story in its simplest form? Check out this video blog entry to help you create the kind of video message you need, for your social media strategy.
When we communicate our ideas, particularly in business, we tend towards the complex: the steps in a process are what make the process complete.
Since it’s impossible to tell your life story in a two minute elevator pitch, or online video, it’s best that you harness the power behind the NEW Elevator Pitch. As Marcus Buckingham said in The One Thing You Need to Know: Clarity is the ultimate goal. Not density. Or baffling bundles of B.S., accompanied by a PowerPoint deck that’s longer than the Florida panhandle.
Mixed metaphors are also a bad idea, in your social media strategy. My apologies to the residents of Destin, FL.
The fact of the matter is that messages must be simple to be understood. Giving yourself permission to trust in simplicity is the first step. Do you struggle with believing your message needs “something more”? Chances are your listener wishes it was something less. Not less important, but less convoluted – especially if you are creating an elevator pitch, or an online video. The concept of “Tell me more…” allows you to focus on what really matters, while allowing your audience to guide you towards the level of detail that matters to them.
Do you struggle to keep your message short and simple? Is it possible to handle a complicated topic with a simple message? What’s the best approach to complex messages in your social media strategy?