The Power of Attraction, Version 2.0

The Power of Attraction, Version 2.0
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A wise florist once said, “Nothing happens until somebody smells something.”  It’s no ‘Secret’:  Attraction is the goal, for customers, partners, clients and companies.

Attraction is the lifeblood of a business; you have to attract customers and employees to your solution – a solution that is found in your company and in your own personal brand.  Attraction is where it all begins, the true source of the company’s progress (or failure). In a recent online post, I suggested that the lifeblood of a business is not profit, customer loyalty, cash flow, or even its employees.

By any other name, a rose would still smell as sweet. But someone has to smell it.

A company’s lifeblood is its ability to attract customers, through effective marketing and sales strategies. Without a clear vision of who you are, what you do, and who you do it for, your business will never be able to attract the resources you need (employees, clients, customers, partners… and even good PR).  Without those fundamental elements in this digital age, you can’t create meaningful results.

Attraction is where it all starts – without it, there is no business -and the source of that attraction is through marketing and sales. That attraction is the lifeblood of a business.  To extend the metaphor, if the blood is healthy, the organism (organization) thrives. To be sure, an organization requires many parts to make a whole, and it would be foolish to minimize one part over the other (is the hand more important than the kidney? Kneecap vs. intestine – who would win, in a cage match? Likewise, finance vs. engineering, marketing vs. customer service.)

Although, come to think of it, a cage match of Iron Man vs. Spiderman has often crossed my mind… that would be interesting…

Marvel Iron Man 2 199x300 The Power of Attraction, Version 2.0

This guy would win and you know it

All parts of the team must work together to create a meaningful result. But it all starts with attracting customers. Attraction is the lifeblood of the business.

To deliver results in terms of cash flow, loyalty, and profit, it all starts with reaching out to the customer. It doesn’t matter whether you are a Fortune 500 company, or a one-man-band. If your customers don’t stop and smell the roses, all the other stuff will never follow.

Do You Have a Story that Attracts Customers to Your Business?

Do you have a powerful personal brand message?  Do you present yourself well on LinkedIn?  Can you tweet your message, and tell it in 140 characters or less?

Photo courtesy of gnuckx. Used under creative commons license, some rights reserved. Iron Man image – copyright Marvel Comics.
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3 comments
BruceSallan1
BruceSallan1

Hmmm, I thought (feared) this was going to be a Valentine's Day post and we all KNOW that guys HATE Valentine's Day!

westfallonline
westfallonline

@BruceSallan1 It was the rose that threw you off the trail! But - - do ALL guys hate Valentine's Day?? Not this guy!

Kneale Mann
Kneale Mann

Great post Chris, That attraction must begin with you. If you don't plant the seeds, the rose will never have a chance to grow. There are no quick fixes. We may have the collective patience of a three year old but this stuff takes time and a lifetime.

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