The Language of Leadership

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Integrity, credibility, compassion, creativity: all are hallmarks of leadership.

When it’s time to communicate, how can you convey these qualities – and more – in your message? What’s the way for a leader to captivate and inspire the team, even when the message can be a difficult one?


When you are the person in charge, it’s even more critically important for you to approach your employees, your team or your constituents in a way that prepares them to engage with your ideas. Choose the path that gets you to the results you want; if a hard-driving style is all you’ve got, maybe you should consider some coaching. Your words are vitally important to your team; choose them carefully.

Making your message matter requires that you think about the needs of the most important person in the room: your audience. Even if your listener is paid to listen and execute your vision, you still have to create a story that inspires. Otherwise, your message has stopped at a floor called “compliance”.

That’s not the hallmark of leadership.

Consider an unexpected approach, with a straightforward look at a challenging situation, as you leverage the power of honesty as a leader.

  • “Times are tough, and we’ve got more cuts in front of us. Unless… and this is a big ‘unless’…unless we can increase operational efficiency by 12% in the next quarter.”
  • “There is a way to make it through this; we just have to work together on the plan.”
  • “Sacrifices are going to have to be made. We will see if we really understand the difference between discipline and regret, my friends.”
  • “People have been underestimating us for a long time, especially our competition. Today, the announcement of our new distribution is going to change the game. We will have more shelf space than ever before, but it’s still not enough. I need your help…”

The-NEW-Elevator-Pitch-by-Chris-WestfallFor more information on executive-level communication skills, take a look at “The NEW Elevator Pitch” – the definitive guide to persuasive communication in the digital age.

We’ve got more ways than ever to connect.  But, are you really making the connections that make a difference?  Stop pitching and start connecting, with new strategies for growth, profitability and customer engagement.

Image courtesy of gnuckx. Used under creative commons, some rights reserved.

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Chris
Chris
US National Elevator Pitch Champion. Keynote speaker. Author. Business coach for Fortune 100 companies, entrepreneurs and high-growth organizations. Married with two daughters, based in Houston, Texas USA.
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