Hi Chris, yes, I agree that entrepreneurship, access to capital and great ideas are the 3 cornerstones for new economic growth!
Three Questions on Every Investor’s Mind
Before an investor can buy into your idea, concept or cause, you’ve got to answer three questions. Knowing the questions – and the appropriate answers – is the key to getting the funding you need.
Find out the secrets of “yes”, and find agreement for anything that matters to you, by addressing these three universal questions.
What is an investor thinking?
The best investor pitch (which isn’t really a pitch at all, but a conversation) always starts with what your listener is thinking. Connecting with your listener in uncommon ways involves finding some common ground. And the most important common ground? What the investor is thinking.
Here’s an investor pitch for – (wait for it) – - The Investor Pitch.
The New York Times has launched a “Pitch Your Business” contest, with oversight from FOXNEWS contributor and best-selling author, Carol Roth. The pitch video above follows the strategies from my book, The NEW Elevator Pitch, in 118 seconds.
You don’t have to be a mind-reader to understand the needs of an investor.
Every Investor has Three Questions You Must Answer
An investor can be a venture capitalist, your boss or even a hiring manager. An investor is someone you wish to persuade in some meaningful way, so that they invest in you. Maybe they invest a little time…or, maybe a lifetime. Maybe they invest a little money…or all the money you need for your venture or social cause. No matter how you classify your “investor”, here’s what they want to know:
- Why You?
- Why This?
- Why Now?
Take a look at the video one more time, and notice the way that I answer these questions. Now, you may be thinking to yourself, “Wow, the number he asks for sounds really low!” or maybe, “Good Lord! That’s a lot of money!!”
But your take on the financial investment is not as important as your buy-in to the concept. If you don’t believe the project makes sense for our times, with a built-in audience (and you don’t believe I can get it done) then the money doesn’t matter! I mean, if we’re debating on whether or not the numbers are right, that sounds like the start of a great negotiation…
And that makes me say, “Tell me more“!
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Would readers be interested in a fresh perspective on the challenges that entrepreneurs face in the current economy?
Your comments, please!
Did you enjoy this post? Find out more tips and tricks for delivering a powerful message, whether you tweet it or tell it, in my CURRENT book – available now on Amazon.com, BarnesandNoble.com and everywhere else that cool kids hangout online.
Photo of the Bay Bridge by eschipul. Used under creative commons, some rights reserved.
[...] is important here, because good business judgment is not enough. Great decisions don’t exist in a vacuum, and gaining the agreement and support of [...]
[...] is important, because good business judgment is not enough. Great decisions don’t exist in a vacuum, and gaining agreement means showing [...]