Everyone wants raving fans for their brand - Lithium Technologies (the owner of Klout) is providing the power behind the conversation. Find out how, in this excerpt from BulletProof Branding, [...]
Cisco CEO John Chambers made listening a top priority at Cisco. Here's why listening matters, to his organization and yours, with an excerpt from "BulletProof Branding".
Ted Rubin wrote the foreword to "BulletProof Branding", Chris Westfall's latest book - launching May 1, 2014. Ted Rubin is one of the foremost experts on branding and marketing strategy, and [...]
Marketing is known for the four "p's" - Product, Price, Promotion and Place. The new economy has created a new category -the fifth "p" in marketing - and you've got to understand how this new [...]
In the era of disappearing loyalty, how can your organization create trust for your clients? If a relationship is going to be of value, it has to be based on trust - that's true for personal [...]
Products and services are dead. That means that resurrecting old marketing strategies in the new economy will create your company's graveyard. So: what's replacing products and services? Here's [...]